How to Price Your Real Estate Photography Packages
A practical guide for property photographers on structuring and pricing packages that attract agents while maintaining healthy margins.
Pricing is one of the biggest challenges for property photographers working in the Australian market. With photography packages ranging from around $150 in the most competitive city markets to $900 for full premium shoots, the key is structured packages that give agents clear choices while protecting your margins. Getting this right means agents book you consistently, not just when they need a cheap option.
The three-package model
- Standard ($250-$350): 15-20 photos, 1-hour shoot, next-day delivery. Ideal for apartments and entry-level listings.
- Premium ($400-$550): 25-30 photos plus floor plan, 1.5-hour shoot. Suits the bulk of family homes across suburban markets.
- Full Package ($600-$900): 30-40 photos plus floor plan, drone, and twilight. Designed for premium listings in areas like Toorak, Mosman, Hawthorne, and Cottesloe.
Add-ons that boost revenue
- Drone photography: $150-$250, increasingly expected for acreage and waterfront properties.
- Video walkthrough: $200-$400, popular for interstate and overseas buyers.
- Twilight photos: $150-$200, strong demand for prestige listings.
- Virtual staging: $30-$50 per image, useful for vacant properties — disclose the edits clearly, especially in rental campaigns where NSW now mandates it.
- Social media reels: $100-$200, now standard for agencies running paid campaigns on Instagram and Facebook.
Remember that GST applies to your photography services if your annual turnover exceeds $75,000. Factor this into your pricing so your margins are not eroded. Many successful Australian property photographers also offer a small discount for agents who book exclusively through a platform like ListingsReady, because the reduced admin and clear booking details save time on both sides.
Setting up on ListingsReady
Go to Profile then Packages and create your three packages. For each one, add a clear name, description, list of inclusions, price, and estimated duration. Agents can then compare your offerings at a glance and book directly, eliminating the back-and-forth of phone calls and text messages.
The agents who book me regularly choose the package that clearly shows what they get and when. Clarity beats being the cheapest option every time.